It is not necessarily a bad idea to purchase media time from a radio station or television affiliate yourself. But you will find that you can only run on their brands and platforms. Here at Farlow Media, we have developed long-standing relationships with distributors, and we have an expert understanding of how distributors manage their inventory – necessary knowledge if you want the greatest possible ROI.
We negotiate the best possible prices, monitor the performance, and optimize your campaign. It is not necessarily a matter of funneling your message out to the most consumers possible, but to the RIGHT consumers.
There are so many outlets today to get your message out there. Traditional television, radio, and print ads might not be in your budget, But have you considered non-traditional outlets? Things like digital radio, social media, virtual signage, and subscription services like Amazon TV and Netflix, to name a few.