Many established media production houses charge premium rates, but offer little in the area of creativity. Just because something has worked in the past does not mean it will work in the present or the future. In fact, recent history has shown quite the opposite.
Creativity encompasses all areas of video production and marketing. Just because you have a clever jingle or catchphrase doesn’t mean the masses will come running to discover your better mousetrap. You need a creative strategy, proper ad placement, an understanding of your audience, and the ability to put all those elements together to plant your message and make it thrive in the minds of your customers.
R.D. Howard Construction has been serving the Fort Worth community since 1946.
The winner of the 2022 Rotary Club of Fort Worth Minority Business Awards continues to build excellence, and it was an honor to produce this video for them.